As the green shoots of spring and recovery are appearing, so are the traditional signs of an impending election: the Conservatives are avoiding talking about Europe, Labour is defending its financial links with the unions and the party leaders’ wives are competing with their spouses for media column inches.
A more subtle sign is that politicians are diverting criticisms from the political arena onto soft targets. Bankers are number one on the list, but lobbyists are also in their sights. David Cameron has promised a crackdown on lobbyists if he becomes Prime Minister and it is rumoured that Alistair Darling’s budget will propose a ban to stop publicly-funded bodies from hiring them.
This bothers me on many levels, principally because the term “lobbying” just doesn’t apply to what our industry actually does. In more than a decade of working in public affairs in the UK, I have not been asked, either by a client or an employer, to undertake any sort of duty that would breach the spirit or principles of ethical lobbying. This is in stark contrast to my experience of working on Capitol Hill, where I saw the sort of real hard-nosed, direct lobbying that the public is being told is tainting British politics.
What we “lobbyists” do is to help our clients to identify, define, hone and articulate their messages, and to advise them who their target audiences are and how best to engage with them. Our clients might sometimes be multinational corporations, but so too might they be charities, trades unions or local government, or operating in highly-specialised industries or policy climates.
Sensible, robust governance depends upon clear, informed communications between the Government and those stakeholders which its policy, regulation and legislation will affect. And that communication is more crucial now than in the past, as career politicians with little experience outside the Westminster bubble are increasingly replacing MPs with real world experience, whether it was from commerce, the public sector, education or the armed forces.
Calling for transparency in public affairs is a no-brainer and our industry knows that its future depends upon maintaining a reputation for probity and professionalism.
My hope is that the fuss about lobbyists is simply diversionary pre-election politics. In my years in public affairs there has been one “scandal” that I can recall and that involved Derek Draper saying something a little silly, but ultimately harmless, about who he knew in Government. Hardly on the same level of deceit as, say, deliberately fiddling your expenses, is it?