When Altitude was being formed as a company and we were discussing a name for the company, I jokingly suggested that we call ourselves Bill Pottinger, so that we might accidentally be invited to tender for work. Had we gone down that route, perhaps the public affairs industry would have been spared the embarrassment poured upon it by the ‘sting’ that takes up the first seven pages of today’s Independent.
Under-cover journalists from something called the ‘Bureau of Investigative Journalism’ invited ten London firms (not including Altitude) to pitch to a (fictitious) Uzbek organisation to promote its supposed interests. And, according to today’s report, Bell Pottinger employees made some rather staggering – and rather foolish – claims pertaining to their personal influence over members of the Government and Downing Street staff.
A few points immediately spring to mind…
1. After so many attempts by the press to dirty the reputation of lobbying, they seem finally to have succeeded in including some actual lobbyists in the story. Not fictitious ones acted by journalists to catch out politicians, nor businessmen with an interest in swaying political decisions but with nothing to do with the public affairs industry. No, this time they have actually caught out some real lobbyists. Well done the Independent – you’re the first paper to at least identify some lobbyists!
2. Let’s just re-read part of that story. Ten firms were approached for the fictitious work for the fictitious Uzbeks. Of those, two refused the work and three didn’t respond. Of the other four firms, there is no mention. Could it be that they – whisper it – acted ethically? Given the apparently scurrilous nature of the entire public affairs world, surely this is the newsworthy element!
3. And while I’m on that subject: I’ve written here before about how journalists are desperate to find a group in society on which to shift the focus of public disgust from the press itself. Yesterday, the Independent gave a curiously large amount of space to the establishment of The Journalism Foundation. The paper’s editor, Simon Kelner wrote:
“Journalism itself has had a bad press recently: here is a positive initiative that seeks to redress the balance and, whatever you may think when following the latest developments from the Leveson Inquiry, it’s in all our interests that, if nothing else, we keep monitoring those centres of power.”
Quite right too, Simon. Mud has been thrown and it has stuck, even on the holier-than-thou Indy, whose owner and financial backer, we discover in Kelner’s last paragraph (by which most people have stopped reading), are the founders of the Journalism Foundation.
Lo and behold, the day after the fanfare about this cuddly new Foundation – a new knight in shining armour to salvage the reputation of the press – we have an attempt to demonise the public affairs industry. Which compels me to quote Kelner again:
“…this skulduggery was practised only by a small minority, and one of the prices to be paid for having our vibrant and diverse press is occasional unruliness born of competition.”
He is referring, of course, to the press, not to the public affairs industry, which his newspaper today smeared with one broad brush. That’s a smart line in hypocrisy.
4. Some people – especially some of those who have worked within the circles of power but then faded away and perhaps feel resentment – really cannot help but boast in order to make themselves feel better about themselves. It happened before and it will happen again – it’s the frailty of the human ego. That doesn’t make the claims true.
5. The vast majority of the public affairs industry – represented in this instance by the unidentified firms that did NOT want to work for the shady outfit cobbled together for the Indy’s sting – whether members of industry associations or not, have long called for a regulatory code. This is because they have nothing to hide and want their industry respected for the legitimate role it plays in informing government policy.
It will be interesting to see how this story plays out. By 8.15am today, Twitter was flushed with comments on why this story wasn’t gaining more coverage on the BBC. I’m starting to hope that it escalates and is addressed at the highest levels because now that actual lobbyists are involved, it cannot be ignored.
Previously, I’ve defended my industry in the belief, gained through more than a decade’s experience in it, that the many, many people I’ve worked with are representative of the industry as a whole: honest, decent people who are open in their methods and who help their clients to open doors with their messages and arguments rather than their black books. Regretfully, I was wrong.
Let’s have a proper review of the industry, looking at how the bad apples may have smeared the reputation of the rest of public affairs (if, indeed, any actual wrong-doing took place). Without such a review or inquiry, it seems that the industry is destined to death by a thousand cuts, mainly inflicted by journalists trying to lift themselves from the bottom rung of the public’s ladder of disdain.